POW INK
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LGBTQ PRIDE · COMMUNITY
Pride Our Way
Pride event merch, community center apparel, fundraiser and advocacy gear, sponsor recognition programs, memorial merch for community elders, and queer-owned business branding.
THE NUMBER
$1.4T
annual purchasing power
The community and Pride market.
LGBTQ adult buying power in the US is estimated at $1.4 trillion. Pride events, community centers, advocacy nonprofits, and queer-owned businesses fund and produce merch year-round — not just in June. Nonprofits are consistently a top-five US promo market overall.
SOURCE: Witeck Communications / LGBT Capital, US LGBTQ buying-power estimate
Gear for the community, year-round.
What LGBTQ community orgs, Pride committees, and queer-owned businesses order when they need merch that holds up year-round. merch that holds up after June.
Pride event apparel & merch
Volunteer tees, marshall sashes, parade-route credentials, attendee giveaway items, vendor-booth swag. Built for the day and the after-party.
Community center & nonprofit apparel
Staff apparel, member appreciation gifts, fundraiser tees, donor recognition merch. Year-round programs for orgs that don't disappear after June.
Advocacy & campaign merch
Legislative-campaign tees, rally signage, banner programs, voter registration kits. Made for the work the visibility actually requires.
Queer-owned business branding
Custom apparel, staff uniforms, customer giveaways, retail merchandise for queer-owned bars, cafes, salons, bookstores, and shops. Year-round, not seasonal.
Memorial & remembrance programs
Trans Day of Remembrance tees and pins, World AIDS Day red ribbons, community-elder memorial gifts. Built with care.
Sponsor & ally recognition merch
Sponsor recognition gifts for genuine community partners, ally-program apparel for businesses doing the work year-round. We're picky about who qualifies — see below.
What it looks like at the parade, the center, and the rally.
Mid-size city Pride event — 500 volunteer tees, 200 sashes, parade-route credentials, vendor swag, route banners
Trans-rights advocacy rally signage and apparel program
Queer-owned cafe rebrand — staff uniforms, customer merch, retail line
Trans Day of Remembrance memorial pin and tee program
Community center 20-year anniversary apparel
LGBTQ chamber of commerce gala donor recognition gift
Work-example images coming as we shoot them.
What community buyers actually check.
Community-vetted design review — art and copy reviewed by people who organize for the community, not pulled from a stock-art catalog
Queer-owned vendor preference — supplier routing prioritizes queer-owned and community-supportive manufacturers where the SKU exists
Nonprofit & 501(c)(3) billing — tax-exempt PO billing standard; in-kind donation structures available for genuine community partners
Memorial-program discretion — memorial and remembrance program runs handled with care; no awkward small-talk required
We say no to rainbow-wash — we decline ally and sponsor programs for businesses we judge to be performative-only; we lose the order, the community keeps its trust
ASI distributor since 1999 — full catalog access, all supplier programs, account-level pricing
Turnaround
10–14 business days
Standard
5 days on stock items
Rush
24 pieces on apparel, single-piece on memorial program engraving
Min order
Pride event season concentrates demand in May–June; lock dates with your rep early. Year-round community work — center apparel, advocacy programs, queer-owned business branding — runs at standard pricing all twelve months.
What community organizers and queer-owned business owners actually ask.
Will you print sponsor merch for any company that pays?
No. We turn down sponsor and ally-program orders for businesses we judge to be performative-only — companies that paint logos rainbow in June and lobby against community interests the rest of the year. Our community customers stay with us because of that line, not in spite of it."
We're a Pride board with limited budget — can you work with us?
Yes. Community-org pricing is structured to make this work; in-kind donation structures and reduced-margin community pricing available for genuine community partners. We don't run a charity, but we don't mark up Pride events to the rates we charge corporate clients either."
Can we get supplier sourcing prioritized to queer-owned manufacturers?
Where the SKU exists, yes. Queer-owned and community-supportive vendors are prioritized in supplier routing. Where they don't exist (and for many product categories they unfortunately don't), we'll say so and route through the most aligned available option."
Do you handle Trans Day of Remembrance and memorial program merch?
Yes, and with appropriate care. Memorial-program runs are handled by reps who understand what these days represent. No awkward conversations about typeface choice on a memorial pin."
Can our community center run year-round programs with locked pricing?
Yes. Annual contracts with locked per-piece pricing standard for community centers, nonprofit advocacy orgs, and queer-owned businesses. Pride season demand doesn't move your pricing."
What's the smallest run you'll do for a queer-owned business retail line?
Twenty-four pieces on apparel, lower on engraved goods. For a queer- owned business getting started, we'll show you where bulk pricing starts to make sense versus what's worth doing as a smaller test run."
NOW RECRUITING
This division is looking for its lead.
We're not hiring a salesperson. We're recruiting a Pride board member, community center director, LGBTQ chamber of commerce officer, advocacy nonprofit director, or queer-owned business operator embedded in the community — someone who already has the trust to walk into a Pride planning meeting or a community-center board and not have to introduce themselves twice. You bring the network and the credibility. We bring an ASI distributor account running since 1999, the willingness to say no to rainbow-wash orders, supplier routing with queer-owned vendors where available, and the back office.
Apply to lead this division
Tens of thousands of products. One catalog.
Browse the catalog
Tell us what you need
Product type, quantity, deadline, any details about your project — we'll get you a real answer fast.
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